LOGO & GRAPHIC DESIGN

Athlaw LLP logo & collateral redesign.

I worked as a research and design intern for sports-law firm Athlaw LLP, where I assisted the partners with investigative research, database organization, and a redesign of their logo and collateral.

Timeline: Spring 2019 Role: Research & Design Intern Team: N/A

FIRST VERSIONS

The first versions of the logo I produced were more graphic oriented, rather than text-based.

Created in Adobe Illustrator.

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SECOND ROUND

During my second round of drafting, I decided to aim for a simpler and more professional look.

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THIRD ROUND

My third round of mock-ups were more textually oriented, with some artistic liberties.

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FINAL VERSION

I communicated with the partners in order to finalize the company’s official logo.

We landed on one that combined both the professional & youthful elements of the firm’s culture.

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